Meet Our Team


Martin Nieri

Chief Executive Officer

Martin’s career has spanned 25 years, the majority of which were spent in and running some of London’s most famous creative agencies. In that time, he has helped build and grow multiple blue-chip and start-up brands in sectors including telecommunications, Financial Service, FMCG and Automotive. He has also opened up new offices in New York and Dubai.

Prior to joining GOAT as Chief Marketing Officer, Martin was responsible for brand and marketing at Flutter International with a remit including the re-branding of PokerStars globally and the building of a new Marketing Centre of Excellence in Leeds. At GOAT, Martin now leads the team in driving Premier Bet to be Africa’s number one iGaming brand.

James Connelley

Chief Operating Officer

James began his career at GE Capital in commercial and operational roles across the UK and the US. Latterly as Commercial Director in the UK, James managed the P&Ls for a number of co-branded retail finance portfolios. Following 20+ years in Financial Services and Payments, James joined the Gaming industry with The Stars Group in 2018 initially as Commercial Director before going on to lead Marketing Delivery globally.

James is a founding member of the GOAT business and executive team, joining the business as Chief Operating Officer in January 2021. He is responsible for all Operational teams across Africa incl. Customer Services, Country Management and Payments Business Development.

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Mohit Chaddah

Chief Technology Officer

Mohit is an industry veteran with over 20 years experience working in various technology roles for the leading European brands in iGaming. His career has taken to all parts of the globe to build, deliver and support iGaming technology platforms.

Mohit’s responsibility as GOAT CTO is to outline the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s growth target.

Alex Rutherford

Chief Product Officer

Before joining GOAT Interactive, Alex was Director of Online for Editec, growing the division across Sub-Saharan Africa in all 17 operations. Previously Alex had over 10 years’ experience with leading European iGaming operators, most recently as Head of Innovation at William Hill.

As CPO Alex shapes the product and technology roadmap to create the most engaging betting and gaming experience with the most relevant technologies across the continent and manages the Atlas payments ecosystem, the largest of its kind in Africa.


Ceri Lewis

Chief People Officer

Ceri has 27 years HR experience across a variety of industries. He joined the Editec Group in 2014 as Head of HR and is now the Group Chief of Staff. He acts as the Chief People Officer for GOAT.