Services And Solutions

GOAT Interactive is committed to working towards building its business to customer Betting and Gaming Brands into Market-leading Online Entertainment Brands in Africa:

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Strategy, planning and analysis: Success does not come without a clear and well-thought through strategy. GOAT Interactive has experience of creating Lean Canvas strategies all around the world, from building Paddy Power into an Online behemoth right through to establishing PokerStars as a Brand beyond just Online Poker. The exciting challenge for the Team now is re-framing and building Premier Bet and Premier Vegas over the next few years to be two of the leading Online Entertainment Brands across all of Africa.

Ongoing Planning is at the core of achieving these strategies and we put the analysis and interpretation of data at the heart of its operation. Understanding where a brand is on its strategic roadmap, having the ability to pivot where necessary and invest in the right areas is critical to its success.

Brand and marketing: GOAT Interactive firmly believes in the power of brand; its ability to be used as a critical business strategy to achieve growth, just as product, retail and eCommerce are. Our understanding of how to position a brand to create clear blue water from the competition, how to creatively bring it to life in a clear, consistent and distinctive manner and how to maintain an agenda of innovation and expansion to the brand is second to none in the Betting and Gaming category.

Our Marketing experts, who have had experience of leading Online Marketing functions in Betting and Gaming around the world, are adept at communicating brands through all channels and are clear and focused on achieving the right role for communications on Premier Bet and Premier Vegas at different points in the purchase funnel in order to drive maximum growth.

digital marketing 1725340 640
digital marketing 1725340 640

Payments, technology and product: Because GOAT Interactive is a part of Editec Group, it has access to the Group’s leading, proprietary Payments technology, which has more than 100 Mobile Payments options integrated to it and available through it. This obviously allows for greater trading opportunities than many of our competition.

Our vast experience of working with different Online Sportsbook and Online Gaming technologies and 3rd party platforms allows us to understand the strengths and weaknesses of many solutions, and we align this understanding against our business objectives and development requirements.

GOAT Interactive is relentless in providing excellent customer experience, be that the experience they have interacting with our brand or the games and propositions we offer. Our product and technology experts are the best in the business!

Market and licensing operations: Editec Group has more than 20 years record and experience trading across the African markets, beginning with its Retail Lottery offering. The Group has built an extensive presence on the ground in all the markets it operates in, and Online is a beneficiary of this effort. We have a clear understanding and appreciation of local regulatory states and updates to these, and are able to work with the right bodies, partners and individuals to lobby for the very best License arrangements on behalf of our partners and clients.

With regulation an ever-changing feast, having a finger-on-the-pulse enables us to take advantage of any first mover advantage that might exist. We will continue to work to get Licenses for Premier Bet and Premier Vegas across as much of the African Continent as we are able to and makes commercial sense to.

digital marketing 1725340 640
digital marketing 1725340 640

Customer Relationship Management: GOAT Interactive is focused on giving its customers the very best experience it possibly can. Simple. And to do this, we put an enormous amount of focus on segmenting customers against their needs, motivations and barriers, and presenting products and services that meet these, time and time again. GOAT Interactive believes this is how growth is achieved.

Data-driven CRM programmes are designed to strike the right balance between customer experience and satisfaction and business growth and profitability. We are always clear on the metrics we aims to measure against to deliver on this balance and we commit wholeheartedly to exceeding them.

Partnership strategy and management: GOAT Interactive puts strategic partnerships at the heart of our go-to-market strategies and looks to position its Brands so as to get maximum exposure for them – this might mean working with an elite European Football Club Brand in association with Premier Bet in a market, or it could be how we fundamentally maximise working between teams with our Partner in Sierra Leone to showcase Mercury International in that country. We look to attach all of the positive meanings and associations of the partnerships Brands into our Betting and Gaming propositions, believing that by tapping into our audience’s passion points, we can deliver greater cut-through. Delivery of these propositions to the right buyers are critical and we work hard with our partners to create primary real estate in both the physical and digital environments to maximise our messages. GOAT Interactive have experts who have worked in Partnership selection, negotiation, and management for many years.

digital marketing 1725340 640
digital marketing 1725340 640

Research and tracking: There’s no success without insight and understanding and GOAT Interactive looks to do both – all of the time. Understanding the markets in which we operate in with Premier Bet, Premier Vegas, and our Partner Brands is critical as all of them have nuance and diversity, whilst placing consumer insight across all of our products and product development, service design and marketing proposition, is a fundamental. Our full service Research function helps us deliver on this promise.

We work with local partners to track the effectiveness of our programmes and to ensure that our brand health is as strong as it possibly can be. We combine an understanding of the state of our brand’s health alongside known drivers of brand choice so as to strengthen our position across all areas of the purchase funnel.