Premier Bet has launched its most ambitious global promotion to date. To celebrate a festival of Summer football and Sporting events including The Euros and Copa America, it will be promoting a $100,000 jackpot to the winner of the longest odds bet between June 11-July 11th.

Daily prizes, free bets and a new 750% win bonus will also be celebrated with a leaderboard showcasing daily winners as well as the overall promotion leader. An always-on newsroom will also be in operation, bringing social media audiences ongoing content, news and offers and reactions to what’s happening on the pitch.

The campaign is being supported in a widescale marketing campaign that incorporates TV and digital marketing across all of our markets as well as some targeted activations in a number of key local markets.