GOAT Interactive’s Premier Bet brand has partnered with three major European football clubs for multi-season deals.

We’ll be working with AC Milan, Benfica and AS Monaco to deliver behind-the-scenes content, exclusive promotions, and matchday experiences; all to bring fans closer to the action!

Huge signings…

Each of the three clubs will help strengthen Premier Bet’s foothold in key markets – plus provide added impetus as we enter new ones – by giving customers a fresh way of engaging with the brand.

  • AC Milan: A club with an unrivaled heritage. Giants of both Italian and European football, African greats such as George Weah have graced the world-famous San Siro turf, and no club’s games are bet on more than AC Milan’s.
  • Benfica: Incredibly popular within the Portuguese-speaking markets, Angola and Mozambique, the Lisbon-based club is famed for unearthing talent from around the world. Benfica’s following is notoriously loyal; it has the most members in the world!
  • AS Monaco: A club whose academy has consistently nurtured young and exciting talent! The Stade Louis II stadium delivers the ultimate VIP experience; nothing quite matches the glamour of Monaco!

For all the latest information, head to our partners’ page here.