Markets

GOAT Interactive currently operates in 19 markets across the African continent, with more to follow soon…

The African Betting and Gaming marketplace is growing at an unprecedented rate due to the proliferation of mobile internet technologies and rapid adoption amongst the 1.2bn population, a growing youthful middle-class and a highly keen support of the major footballing leagues across Europe. This growth is expected to continue with estimates of Gross Gaming Revenue (GGR) CAGR between 2021-2025 of 5.4% (compared with a global figure of 2.1%).

Presently, sports betting in Africa revolves around mainly football but also horse racing. Football betting has been present on the continent for more than seven decades, ever since it became the continent’s most popular sport. Today the numbers speak for themselves with government statistics showing that more than 50% of Southern, East, Central, and West African adults place sports bets on a regular basis, with Kenya and Nigeria among the largest markets – these alone reaching $40 billion in 2018 alone.

Editec Group has 23 years’ experience operating within this market. It’s know-how and technological capabilities together with the new GOAT Interactive company, sets up that success will follow, and that a significant part of Africa’s astonishing market growth will be taken.