Welcome to GOAT & Partners

Can a “global brand”, really consider itself “global”, if it hasn't truly cracked Africa? With a population of over 1.2 billion people, growing at a rate of almost 3%, and an average age of just 19 years old, Africa makes up almost 20% of the Worlds’ population. Every day, millions of people across the African continent tune in to watch Europe's elite football teams. They search for songs and concerts from their favourite artists. They’re imitating Neymar. Idolizing Drake. But [...]